Are You on Facebook?

I’m not going to say that you should be a facebook user. But I do think that your decision should be based on a number of factors, including your time commitment, and your approach to social media in general.

A recent conducted research of Co-Tweet and ExactTarget may assist in making that decision. Here are the Top 10 Motivations for Consumers to “Like” and Follow a Brand and on Facebook:

1. 40% want to receive discounts and promotions

2. 37% want to show support for the brand/company

3. 36% hope (want) to get free samples, a coupon (a.k.a. freebies)

4. 34% want to stay informed about the activities of the company

5. 33% want to get updates on future products

6. 30% want to get updates and information on future sales

7. 27% like to get fun and entertainment out of it

8. 25% want to get access to exclusive content

9. 22% mentioned they were referred by someone to follow this brand/company

10. 21% want just to learn more about the company

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